What is a buyer’s guide? It is a tool that people use to make a buying decision. However, you can also use it to make the buying process easier by offering all the product’s key information.
KEY TAKEAWAYS:
- Define your target audience to know how to write for them.
- Write a buyer’s guide using a tone that will communicate your message in a language that connects with your target audience.
- Use images to engage your viewer as they read through the guide.
If you want to write a buyer’s guide, ensure that your core message is full of inspiration, information, and attraction so that the reader can make a comfortable and informed purchase.
Insider Tip
If you want to write a buyer’s guide, ensure that your core message is full of inspiration, information, and attraction so that the reader can make a comfortable and informed purchase.
Why is a Buyer’s Guide so Important?
Better customers are the ones who take some time to research an item before making a purchase. They are not just surfing the web for stuff; they are looking for the best products at the right price.
Online shoppers take advantage of buyer’s guides because of the valuable content they provide about the product. Some of the content you can get from buyer’s guides include product specifications, product comparisons, and customer testimonials. This content is much more credible than what you get from fake Best Buy reviews, for example.
How to Write a Top-Quality Buyer’s Guide
Follow the tips below to provide your potential customers all the information they need to know about your product or service.
1. Information and Educational Content
Provide your potential customers with knowledge about the product’s pros and cons. State the facts, and list the features and benefits of your product. This way, you can reassure the customers who happened to read fake Amazon reviews, for example.
What your reader is planning to know:
- If the product matches what they thought about it.
- Reassurance that the product will fit their needs.
- Proof that they can trust you with the knowledge you provide.
Insider Tip
Online shoppers take advantage of buyer’s guides because of the valuable content they provide about the product.
2. Watch the Tone of your Words
Make sure that a buyer’s guide is neutral and unbiased. The voice may be professional and less chatty such that viewers trust you as a source of great information. In addition, it is also important to keep the tone of the guide friendly, engaging, and helpful enough to captivate the readers till the end.
3. Use Keywords
If you want to make your buyer’s guide work, use keywords commonly used by customers when surfing for a product. Additionally, add the keywords in the headings and sub-heading of your buyer’s guide.
4. Color Your Guide with Images
A buyer’s guide becomes more customer-friendly with images that provide insight into the product. Shoot your photos or get free images from websites that share free pictures for commercial use. The purpose of the photos is to help readers enjoy the content as they read.
F.A.Q.S
What is the Buyer’s guide’s purpose?
The primary purpose of a buyer’s guide is to inform the customer about the company’s product with precise and clear details.
What is in an insurance Buyers Guide?
It is a guide for people who are thinking of applying or purchasing an insurance policy. The guide includes crucial information that a buyer can use to compare insurance policies from different insurance providers.
Why is buying well important?
A good buyer supports brands and confirms to the service provider that their product or service enables the target audience’s lives.
In addition, it can help you to save money by buying a valuable item that will serve you for years. On the contrary, an inferior quality product will make you spend more on repairs and replacements.
STAT: As of 2014, 41% of marketers were using automation software to understand their customers, and 26% of other marketers are considering using it in the future. (source)
