If you are looking for reliable reviews of recent movies, you may be tempted to choose IMDb as your go-to movie review supersite. However, some IMDb reviews are fake. Here is all of the information you need to know.
KEY TAKEAWAYS:
- IMDb stands for Internet Movie Database it is one of the most popular sites on the Internet (top 50).
- The site does have a problem with fake movie and TV reviews, as Hollywood press machines have been known to manipulate reviews.
- Another thing that happens on IMDb is review bombing, when folks band together to create a slew of negative reviews for a movie or show.
What is IMDb?
IMDb stands for the Internet Movie Database and it has been in operation for decades, collating movie and TV reviews. The site is also a good resource for knowing who worked on what film, from co-stars all the way down to gaffers. It is generally considered to be a fantastic cinema resource, despite the problem with fake reviews. And it’s a real problem especially for businesses that have not yet known how to test a new product to gauge public interest.
Insider Tip
IMDb stands for the Internet Movie Database and it has been in operation for decades, collating movie and TV reviews.
Does IMDb Have a Problem With Fake Reviews?
Unfortunately, yes. IMDb reviews are not considered to be overly trustworthy, as big Hollywood studios generally dictate the scores and the overall consensus. The algorithm used by IMDb to collate its reviews is generally considered inferior to those used by Rotten Tomatoes and similar sites. When shopping on e-commerce sites, you may also wonder if Fakespot is accurate.
How are IMDb Reviews Faked?
There are many ways in which IMDb reviews can be faked. Here are just a few.
Hollywood Manipulation
Insider Tip
Reviews are speculative and opinion-based, so no one review can be singled-out out for this pay-to-play behavior.
The massive press arms of Hollywood studios can easily influence IMDb reviewers, leading to positive reviews for nearly every blockbuster that has been released in the past few years. Even notoriously bad blockbusters like Batman V. Superman: Dawn of Justice received gushing reviews on IMDb. Of course, reviews are speculative and opinion-based, so no one review can be singled-out out for this pay-to-play behavior. The overall aggregate score, however, can start to look fishy when it comes to blockbusters.
Review Bombing
IMDb is split into two sections, user reviews and professional reviews. This demarcation is similar to how Rotten Tomatoes operates and it can fall victim to some of the same pratfalls that Rotten Tomatoes experiences. One such problem with this system is the practice of review bombing. A group of people who have a bone to pick with a film for one reason or another will band together and review bomb it, meaning they will flood the user reviews with overly negative reviews. The same can happen with positive reviews, but negative reviews are much more common when it comes to review bombing. There is typically some sort of political machination behind review bombing, such as when folks banded together to review bomb the Marvel release Captain Marvel.
Warning
IMDb reviews are not considered to be overly trustworthy, as big Hollywood studios generally dictate the scores and the overall consensus.
F.A.Q.S
Should you ignore all movie ranking sites?
You don’t have to ignore any site, rather you should combine every site to make an informed decision as to which movie to see. All of the sites have issues, but even the most manipulative review can feature nuggets of truth.
How can you trust a movie review?
Trust movie reviews written by professional experts that you have trusted in the past. It is unlikely that they would fall into a pay-to-play scenario.
Does Rotten Tomatoes suffer from the same problems?
Rotten Tomatoes does experience some of the same problems with fake reviews as IMDb does, though the algorithm Rotten Tomatoes uses is better at sussing out fraudulent reviews.
STAT: IMDb does tweak its rankings to lessen the influence of particular demographics, but men often make up over 70 percent of the voters for any film. (source)
REFERENCES:
- https://www.quora.com/Do-movie-promoters-add-fake-reviews-and-ratings-to-IMDB
- https://www.imdb.com/
- https://en.wikipedia.org/wiki/IMDbr
- https://www.reddit.com/r/movies/comments/96530e/fake_reviews_on_imdb_are_getting_out_of_hand/
- https://community-imdb.sprinklr.com/conversations/data-issues-policy-discussions/fake-reviews-come-on-do-something-about-it/5f4a79e08815453dba8ddd42
